A STEP-BY-STEP PROVEN FRAMEWORK TO BUILD A SUCCESSFUL STARTUP FROM SCRATCH
EVEN IF YOU HAVE ZERO EXPERIENCE
YOU ARE UNIQUE.
YOU AREN'T OK WITH THE STATUS QUO.
YOU ARE A CHANGE SEEKER.
YOU SEE YOURSELF AS AN ENTREPRENEUR.
YOU WANT TO SOLVE PROBLEMS, BUILD SOLUTIONS, MAKE THINGS BETTER.
BUT, YOU AREN'T SURE...
Whether you are pursuing the right idea and how to be sure about it
Whether people will be willing to pay for your solution
Whether to go ahead, start the business, get an office, get a team, and start building the product?
How to create a business plan and a pitch deck to approach investors
How to arrive at the valuation of your startup and raise money
More importantly, how do you get your first customer? How to get your 10th, 40th, 100th customer?
And so on…
Questions and more questions.
You aren't sure whether to find answers to those questions or focus on building the business.
You aren't alone. We've all been where you are now.
I've been there and know exactly how it feels.
When I started YourStory a decade before, I had the same questions and didn't have the answers. And I had to find the answers along the way.
It wasn't easy. I've to take every step of the journey with an omnipresent and nagging question - am I doing it right or not?
And there are moments I got it right and wrong.
But the good news is, you don't have to. At least not live with the omnipresent question.
What if you know…
The mistakes you should avoid
How to make the right decisions at the right moments
How to find the right idea, validate it
How to build your first product and get your first customer
How to use the feedback loop to fine-tune your product and achieve product-market fit
How to scale your startup, grow your customers while making a profit
How to predict the financial performance of your startup
What if you can know it all before you start your business?
It would be great, wouldn't it?
BUT CAN YOU?
YES, YOU CAN!
You can follow a battle-tested and proven startup building framework to start and grow your first-ever business without going through the trial and error method or fail fast approach.
Does it sound too good to be true?
Trust me! It isn't.
But before we get to that, let me answer another question you have on your mind right now.
WHO AM I, AND WHY SHOULD YOU LISTEN TO ME?
I'm Shradha Sharma, founder of YourStory.
YourStory is an online publication dedicated to telling the stories of people who strive to make a difference, stories of entrepreneurs, like the one you want to become.
I'm no different from you.
I wasn't a born entrepreneur. I didn't come from an entrepreneur family.
I was just a little girl with lots of dreams.
I wanted to build things, tell stories, and do big stuff because I wanted a different life, different from the one I was living.
Just like you, I studied hard, joined companies, worked long hours, and helping someone to live their dreams. I was happy.
Until that day when I faced the question
"Why aren't you listening to my stories?" He asked.
He was an entrepreneur working hard to make people's lives better. He was so frustrated that no one was willing to listen to his story. No one was bothered about what he is creating or doing.
He was tired of being alone and invisible.
That question made me wonder about my choices, what happened to my dreams, and how I've compromised everything just to make sure there is bread on my plate.
That's the moment I realized what I want to do and decided what I'm going to be.
I wanted to tell his story.
Not just his story. Stories of entrepreneurs like him, who are working hard to make the world a better place through their product or service, but don't get a chance to tell their stories.
I wanted to tell YourStory.
That's how it all started.
Today YourStory has published around 80,000 stories, gets millions of people reading those stories, and getting inspired.
We have created our flagship community event TechSparks that has helped more than 30K entrepreneurs and also helped in raising close to 1 billion dollars in funding.
It wasn't an easy or comfortable journey.
There were ups, downs, free falls, tough climbs, and lots of lessons to learn. I learned a lot from all those entrepreneurs and founders I interviewed.
That's when I learned the most important lesson.
Though more entrepreneurs are coming from all across the country than ever before, there are thousands and thousands of people out there, wanting to become an entrepreneur but are stuck because they don't know how to proceed further.
People have powerful and potential ideas, but don't know how to turn it into a successful business.
Because there is no program for them.
There is no school or college program for becoming an entrepreneur or starting a business.
That's when I faced the second most important question of my existence.
There is a program that can help anyone who wants to start a business with or without an idea.
A program that captures everything I learned in my decade long entrepreneurial journey, and talking to those thousands of entrepreneurs around the country.
A program that is short, practical, and useful, be your quick reference guide or blueprint, or action guide.
Wouldn't it be great?
Wouldn't it make it easy and help more people to become entrepreneurs?
I thought so and decided to create one.
And I spent 6 months building the course. I gathered all the best know-how, support, and resources and put them together into a single package
A COMPLETE TRAINING PROGRAM YOU NEED TO START YOUR BUSINESS FROM SCRATCH AND MAKE IT SUCCESSFUL, EVEN IF YOU DON'T HAVE A CLUE ABOUT BUILDING A BUSINESS.
THE STARTUP COURSE 2.0
It is a pre-recorded training program with each session focusing on a single aspect of building and growing a startup.
I've shared everything I learned in the last 11 years of running a business - starting from scratch to raising funds.
We launched the beta version and a thousand of you joined us during the beta launch.
We received tons of feedback, and we applied them.
We have made the program better and more action-oriented.
We have added worksheets and templates for you to apply your learning.
We have added quizzes to test your progress.
We have added summaries and transcripts for you to learn more efficiently.
We even re-recorded a few videos to answer some of the questions from the early students.
It's now more powerful, informative, and action-oriented than before.
I Just completed this whole the startup course, I just say thanks a lot all instructions and all guest who shared their journey and share knowledge. I say it a road map of entrepreneurship. I really recommend who is an entrepreneur or who make a startup. this helps you a lot.
- Harshad Zinzala, student - The Startup Course 1.0
I have been working for more than 3 years now alongside the founder of a start-up and what a journey it has been. We are getting good traction, but yet to turn that into numbers. This series is actually working as a checklist for me to see if the steps we have been taking are in the right direction. And, with so much uncertainty around, it feels so relieving to find that we are indeed on the right track. Watched 3 sessions back to back. More power to you Shradha & team. Cheers!
- Tanmay Gupta, student - The Startup Course 1.0
It's very impressive, the way you handled each and every question one has, in mind, as a budding entrepreneur. This is so encouraging. Each and every word of yours is very inspiring @ Shradha Sharma
- Uma Madhavi, student - The Startup Course 1.0
As an entrepreneur myself, this is the course I wish I had when I started. A lot of people like to equate entrepreneurship with art but there is a lot of science and objectivity to it and this has been taken care of wonderfully by The Startup Course 2.0. Be it building your MVP, valuating your startup, financial models, business plans, all of these need clear understanding. And the way Shradha and team have managed to do this is mindblowing. Not to mention all the worksheets and templates for us to play around with. More power to you guys!
- Anmol Garg, co-founder Sales 5X
WHAT YOU GET FROM THE STARTUP COURSE 2.0
BEFORE YOU BEGIN
Understand all the concepts clearly before you get started on your entrepreneurial journey.
Transition from an employee mindset to a strong entrepreneurial mindset and then develop the startup mindset.
COMING UP WITH THE RIGHT IDEAS
Play around with a framework you can use to stimulate your mind to come up with great ideas across industries.
UNDERSTANDING YOUR BUSINESS AND MARKET
Decide whether to build a product-based or a serviced startup, whether to go B2C or B2B and all the different business models.
HOW TO VALIDATE YOUR IDEAS
Learn how to test the hypothesis of the problem and the solution with your target market before you build anything.
BUILDING YOUR MINIMUM VIABLE PRODUCT (MVP)
Understand what an MVP is and use the 4 step MVP framework to ship your first product.
ACHIEVING PRODUCT-MARKET FIT
Deep dive into product-market fit and how to test product-market fit proactively with two simple methods.
SCALING YOUR STARTUP
Learn the right way and the right time to scale your startup and not fall into the trap of premature scaling.
BUSINESS STRUCTURE AND COMPLIANCE
Don’t make the same mistakes as other entrepreneurs by ignoring compliance. Understand all the steps you need to take for the right business structure and compliance.
FINANCIAL MODELLING FOR YOUR STARTUP
Develop the three most crucial financial statements for your startup - profit & loss statement, balance sheet and the cash flow statement.
HOW TO CREATE A BUSINESS PLAN AND PITCH DECK
Equip yourself with a solid business plan and pitch deck you can use to present to investors and other stakeholders.
VALUATION & FUNDING FOR YOUR STARTUP
Find out the valuation of your startup with the Discounted Cash Flow (DCF) method and all the options you have for funding.
HIRING FOR YOUR STARTUP
Assemble a high-performance team and learn how to manage them in this session.
MARKETING FOR STARTUPS
Visualise the customer journey and target the right audience with your tastefully crafted marketing communication.
BRANDING AND POSITIONING
Learn how positioning your brand properly can help you penetrate a market and dominate it.
PRICING AND DISTRIBUTION
Come up with the right price for your product which your customers will pay and help you generate healthy profits.
It’s time to deploy all your marketing activities feeding into each other with integrated marketing .
Don’t forget about yourself on this journey. Learn how to take care of yourself to grow and sustain both yourself and your startup.
MEET THE INSTRUCTORS
Founder & CEO
FOLLOW THE PROVEN STARTUP BUILDING FRAMEWORK TO BUILD YOUR OWN SUCCESSFUL BUSINESS EVEN IF YOU DON'T KNOW WHAT TO DO AND HOW TO DO
"Wait a minute; it all sounds good. But what do I learn?"
I hear you.
HERE ARE JUST SOME OF THE THINGS YOU'LL LEARN
EIGHT ways you can be sure that your idea is a winner and the best thing is you don't have to spend much to know the answer
The ONLY business plan and pitch deck template you will need to attract potential investors and even customers.
The THREE questions you should ask before raising money and the 10+1 slides pitch deck you could use to pitch potential investors to raise money
The TWO fundamental pricing strategies that work for all kind of businesses and startups and how to use them to set your product or service price
The FIVE steps of scaling and how each step is connected to and depends on one another for scaling your business genuinely
What entrepreneurship mindset is, why you need it, how you can adapt to it. Trust me, mindset is the most underrated yet the secret KEY to your success.
The BRAINSTORM MATRIX approach to finding successful business ideas without breaking your head and spending countless hours.
The SINGLE most extensive competitive landscape analysis method to help you choose your battles wisely.
The FOUR STEP MVP FRAMEWORK you MUST do before you create your product or roll out the services that could save you heartbreaks, agony, and failure.
The TWO SIMPLE methods, which even fortune 500 companies use to test product-market-fit.
The THREE CRUCIAL financial statements you will be needing to predict the financial performance of your startup.
The TEN metrics every startup and business MUST measure to grow their business in the right direction
I am a mompreneur for 4 years now and when you are a mom and an entrepreneur you tend to lose out on a few things while running the business. The Startup Course 2.0 has given me a clear understanding of a lot of things like business compliance, pricing my product right, crafting the right communication, and most importantly valuing my startup using the DCF method. These concepts seem complicated until Shradha explains it. Thank you so much for this Yourstory and team!
- Rashmee Bhatia, founder Anmol baby carriers
I have been running a startup for the past 8 years now. When I went through this course, it made me so glad for the future entrepreneurs. The Startup Course 2.0 should substantially reduce your learning curve of becoming a successful entrepreneur. And moreover, I feel this course is very action-packed, unlike other courses. Here's to all the amazing entrepreneurs who will come out of The Startup Course 2.0
- Santosh Panda, founder Explara
The Startup Course has everything you need to start, build, and grow your startup successfully.
Everything you need to
Avoid the traps.
Avoid getting burnt
Avoid becoming a failure.
And that's not all.
TO MAKE IT EVEN BETTER, WE GOT YOU BONUSES
BONUS 1: STARTUP BUSINESS TEMPLATES ( RS. 10,000 VALUE)
Running a startup or business is tricky. A wrong or misplaced word or phrase can cost you everything. We got you covered with our business templates package.
You'll get all the required templates to run a startup or business in India like
Non compete agreement
Non solicit agreement
Retainer letter of engagement
And many more.
We know how important it is to have a handy worksheet or a checklist when you execute things, and that's why we have created these.
You'll get access to our ever-growing worksheet & checklist library [it is ever-growing because we add a new one whenever you or someone else is requesting] You'll immediately access
The brainstorm matrix worksheet for idea generation
The competitive landscape canvas for market research
You'll get access to our tried and preferred tools list.
Whether you want to design a prototype or collect feedback or run a give-away or build your waiting list or create a viral campaign or send an invoice, we got you covered with this list.
BONUS 4: INDIAN INVESTORS LIST 2020 ( RS. 4,000 VALUE)
The biggest hurdle for startup entrepreneurs is raising funds. They don't know whom to pitch and how to connect with the right investor. People have to spend lots and lots of hours in networking, connecting, and pitching.
But you don’t have to.
With our "Indian Investors List 2020, "you'll get access to all the active investors in India with details like their portfolio, preferred domains, and contact details.
You'll know whom to contact to raise funding for your business.
We have recorded interviews with successful entrepreneurs like Naveen Tewari, Amit Gupta, Kunal Shah, Sujeet Kumar, and many more.
In these exclusive in-depth interviews, they share the challenges they faced while building and growing their startups, the lessons they learned, and their advice to budding entrepreneurs like you.
BONUS 5: EXCLUSIVE INTERVIEWS
You will be added to a private Facebook group along with the other students of The StartUp Course 2.0.
Course Instructors will also be a part of this community.
The course starts whenever you sign up and finishes when you decide to do so! This is a completely self-paced online course.
How long do I have access to the course?
For a lifetime. Once you enroll, you have unlimited access to this course for as long as you like.
How do I know this will work for me?
This course is for you if you want to start your own business and are smart and motivated enough to apply what you learned and put it to good use.
All the information you need to succeed is in here, even if you're starting from scratch. We make it as easy and straightforward as possible for you.
Do you guarantee results for my business?
As much as we would love to be able to do that, there is no possible way we can. Creating and running any business is difficult, and most businesses don't make it because of that. We are damn good at what we do, but we can't control how you use the information that we provide or how you apply the other skills, or what your circumstances are.